Chale watches was founded in 2017 in Oslo. Our vision was to create something that represented Africa`s colorful cultures and Scandinavian minimalism, and to build bridges between cultures.
We named our watches Chale because of the direct link to Africa and the broad use of the word. Chale is a very popular Ghanian colloquial expression used in multiple senses. Look it up in the Urban dictionary to feed your curiosity!
The symbol we use on our watches are borrowed from the West African "Adinkra" symbol range. This particular symbol is called "Gye Nyame" and means "supremacy of God". Who or what your God is, is of course up to you.
We have a long way to go, but in the future we wish to be able to contribute to the development of the great and unique continent of Africa and join its entreprenaurial growth initiative to create more jobs for its people.
Thank you for joining the movement!
PS. Use #ChaleWatches to be featured on our Instagram account.